We help you solve your biggest challenge – how you think!

Better Thinking. Better Leadership. Better Life.

Download the ONE Question that Changes Everything (The Central Question of Life, Love and Leadership)!
Master Your "A-Game" to achieve more...

Deeper Connections, More Authentic Relationships

More Confidence, More Focus, More Career Satisfaction

More Present, More Energy, More Joy, More Meaningful Life

Our Services

Executive Coaching

Discover how your thinking is impacting your relationships, your ability to get things done, and your quality of life.    

Leadership Development

Maximize your team’s strengths, empower them to become self-leaders, and engage their potential.

Candidate Selection

Gain valuable insight into how your candidate thinks before you hire, rather than finding out after it’s too late.

Culture Consulting

Is your culture by default or design? We can help you measure, analyze, shape, develop and transform your culture.

Trusted By

Kristin has made a huge impact on my Credit Union and on my own leadership capabilities. She consulted with my management team on many projects including: strategic planning, employee engagement, forward-looking reviews, performance based goal setting, improved recruiting and hiring process, general HR policies and procedures, assessments, and many 1-on-1 coaching sessions with myself and my team. She will make your organization more focused and efficient and will challenge and improve your leadership skills. I strongly recommend working with Kris!

Jon Looman

CEO, Community West Credit Union

I met Kris at a professional women’s program, at which I was the speaker. After a short introduction that evening, I was intrigued by what she offered with Axiogenics, and contacted her to continue our conversation. I found Kris to be a passionate and knowledgeable resource for anyone wanting to really get to the bottom of their thinking. Her coaching process with the VQ Profile Jump Start Report was clear and insightful and gave me takeaways that I could immediately use. I found the investment to be of great value.

Kelly Duggan

Executive Presence Coach, Personal Brand Strategist

Over the past two years, Kristin has helped me become more mindful and practiced in value-based thinking. I am better able to pause within the busy hum of every day and think critically about what is most important; and, then, focus my attention and energy on those things that add the most value. I feel more aligned with who I want to be in my career and life. Kris’s thoughtful approach, well-written materials, and collegial coaching helped me learn how to approach challenging situations more effectively, a new skill that will carry me through life. Thank you, Kris!

Laura Musoke

Staff Developer, World Renew
Kristin Clark

Kristin has over 25 years of experience in assessing, coaching, developing, and advising people spanning a wide range of backgrounds and beliefs, industries, and professions. She is known for her openness, acceptance, understanding, and ability to put people at ease, as she skillfully guides them through whatever they are facing.

Kristin is a certified Axiogenics Partner, specializing in Valuegenic Self-Leadership Development and the VQ Profile Assessment. She’s a graduate of Michigan State University, with a B.A. in Interpersonal Communications. Kristin and her father Harvey Schoof co-authored the book Living a Richer Life; It’s All In Your Head in 2018.

Kristin lives in Grand Rapids, MI with her husband, two grown sons, and beloved cat Lucy. She’s a recovering perfectionist, who needs to be reminded on occasion that sometimes “B’s” really are good enough.


Ready to Start Thinking Better?
Uncover the Thinking that is Holding You Back and Getting in Your Way of Living a Richer Life Today! Take our assessment and schedule your FREE introductory session to learn how.
We Help You Solve Your Biggest Challenge – How You Think!
Better Thinking. Better Leadership. Better Life.


Follow Us