We help you solve your biggest problem: How you think.

Better Thinking. Better Leadership. Better Life.

Learn how one question can create a ripple of change that starts with one thought.
What does it mean to Truly Succeed?
You’re achieving what others call success - and yet, something in you knows there's more. More depth. More meaning. More alignment between who you are and how you lead. Because true success isn't just about what you accomplish, it's about who you become in the process.

Deep Listening. Human-Centered Leadership. Meaningful Interactions.

Inner Strength. Courage to Lead. Grounded Decisions.

Inner Balance. Meaningful Impact. Joy in the Journey.

Explore Our Services

Executive Coaching

Discover how your thinking is impacting your relationships, your ability to get things done, and your quality of life.    

Leadership Development

Maximize your team’s strengths, empower them to become self-leaders, and engage their potential.

Candidate Selection

Gain valuable insight into how your candidate thinks before you hire, rather than finding out after it’s too late.

Culture Consulting

Is your culture by default or design? We can help you measure, analyze, shape, develop and transform your culture.

Trusted By

I recently had the privilege of participating in the Axiogenics Self-Leadership Development Program. When I embarked on this journey, it was with the intention to find balance in my professional and personal commitments. I soon realized I needed to reevaluate my expectations, as I was overcommitted, constantly striving for perfection, and frequently exhibiting impatience and dissatisfaction. Through my sessions with my profoundly insightful coach, Kristin Clark, I was able to swiftly transition to embodying more reasonable expectations, expressing contentment and supportiveness, and feeling more satisfied with my work products. What resonates most with me about this program is its methodical approach to personal growth, compelling us to acknowledge our weaknesses and fine-tune them into strengths. In summary, my experience in this program saw me evolve from a overextended perfectionist to a balanced, content, and resilient executive. The personal growth and leadership skills I have developed are invaluable and I highly recommend this program to anyone looking to elevate their self-leadership capabilities.

Mary

VP Quality Assurance, Atlanticare

As a result of enrolling in the Axiogenics Self-Leadership Development Program, I became more confident in my abilities and skills, more confident in speaking my opinion, more calm, and less triggered. Coming from a (long-term) abusive relationship and finally moving out on my own, I needed guidance on how to be more confident in my abilities and feel comfortable in finding my voice. My confidence and self-worth were very low.  My inner voice was screaming to me “You know this and you can do this” but my brain wouldn’t believe it until I had the tangible proof the VQ Profile provided. I’ve enrolled in a master’s program and am now applying for employment that matches my skill set. My confidence has doubled and knowing I have The Central Question to assist with my triggers is so valuable. My favorite thing about the program is learning how to redirect my thinking patterns, diverting me from going down the rabbit hole and applying the concepts to a better path to success. To sum it up: Kritin was very knowledgeable and patient. At each step, she made sure I understood how to apply the concepts to my daily life. Kristin was a valuable source, propelling me past my self-doubt. I highly recommend this program for anyone lacking confidence and trapped by triggers not knowing how to get past it. Investing in yourself is the best thing anyone can do for themselves. Having a knowledgeable coach help you navigate through the confusion and old ways is priceless.

Nancy Franger

Senior Project Manager, Office Furniture

I embarked on the Axiogenics Self-Leadership Development Program with a singular goal: to perpetuate excellence in my work. I soon realized a barrier I had to overcome — I needed to rid myself of pessimism and become more engaged. Thankfully, my coach, Kristin Clark, equipped me with the skills to transition from negative to proactive thinking effectively. I began to adopt a goal-oriented mentality and an emphasis on staying present which has been a game-changer in my professional life. My interactions with Kristin were undoubtedly my favorite part of the program. Her guidance combined with the transformative curriculum nudged me towards positivity, instilled reinforcement, and was indeed a catalyst for my progress. The program has been incredibly thought-provoking, compelling me to self-reflect and initiate changes. I would describe my overall experience as profoundly positive and reinforcing. For those seeking to make appreciable changes and make an impact, I can’t recommend the Axiogenics Self-Leadership Development Program highly enough.

Dr. Sanjay Shetty

Chief Medical Officer, Atlanticare

Axiogenics is a transformational leadership program that utilizes a unique coaching structure designed to help each leader not just understand their actions, but understand their thinking behind those actions. With practice, you learn to recognize patterns in your behavior and thinking to change them. I would highly recommend this to an executive leader who is interested in doing the deep self-development work required to be a better leader for their organization.

Alonna Berry

Senior Director, Social Contract | Founder, The Bryan Allen Stevenson School of Excellence

3During my transition from a classroom teacher to a principal, and later Superintendent I enlisted the help of Kris Clark. Through the VQ Profile and Self-Leadership Coaching, I learned a great deal about myself and how others perceive me. Kris expertly guided me in becoming more successful in my career and personal life by changing my perception of myself.  She is easy to talk to and an excellent listener.  As a leader, I am expected to make quick decisions and solve complicated issues. I have used the tools she taught me to approach my job with increased confidence and clarity since 2007.  I highly recommend Kris, the VQ Profile and Self-Leadership Development program to anyone going through a life change.  I am a much better leader for having done so.

Pam Duffy

Retired Superintendent, Crossroads Charter Academy

Kristin has made a huge impact on my Credit Union and on my own leadership capabilities. She consulted with my management team on many projects including strategic planning, employee engagement, forward-looking reviews, performance-based goal setting, improved recruiting and hiring process, general HR policies and procedures, assessments, and many 1-on-1 coaching sessions with myself and my team. She will make your organization more focused and efficient and will challenge and improve your leadership skills. I strongly recommend working with Kris!

Jon Looman

Retired CEO, Community West Credit Union

I met Kris at a professional women’s program, at which I was the speaker. After a short introduction that evening, I was intrigued by what she offered with Axiogenics, and contacted her to continue our conversation. I found Kris to be a passionate and knowledgeable resource for anyone wanting to really get to the bottom of their thinking. Her coaching process with the VQ Profile Jump Start Report was clear and insightful and gave me takeaways that I could immediately use. I found the investment to be of great value.

Kelly Duggan

Executive Presence Coach, Personal Brand Strategist

Over the past two years, Kristin has helped me become more mindful and practiced in value-based thinking. I am better able to pause within the busy hum of every day and think critically about what is most important; and, then, focus my attention and energy on those things that add the most value. I feel more aligned with who I want to be in my career and life. Kris’s thoughtful approach, well-written materials, and collegial coaching helped me learn how to approach challenging situations more effectively, a new skill that will carry me through life. Thank you, Kris!

Laura Musoke

Staff Developer, World Renew

Meeting you has been tremendously helpful, I can’t even express how much your explanation and advice have helped me.

Intern

Major Construction Management Firm
Kristin Clark

Kristin has over 25 years of experience in assessing, coaching, developing, and advising people spanning various backgrounds and beliefs, industries, and professions. She is known for her openness, acceptance, understanding, and ability to put people at ease, as she skillfully guides them through whatever they are facing.

Kristin is an Axiogenics Partner, certified Axiogenics Coach, and NCRT Practitioner specializing in Valuegenic Self-Leadership Development and the VQ Profile Assessment. She’s a graduate of Michigan State University, with a B.A. in Interpersonal Communications.

Kristin and her father Harvey Schoof co-authored the book Living a Richer Life; It’s All In Your Head in 2018. Kristin has been featured on the Shelley Irwin Morning Radio Show, WGTV Community TV, and the Practicing People’s Podcast. She can also be found on her own YouTube, TikTok, and podcast channels, Living a Richer Life.

Kristin lives in Grand Rapids, MI with her husband, two grown sons, and beloved cat Lucy. She’s a recovering perfectionist, who needs to be reminded that sometimes “B’s” really are good enough.

Ready to Start Thinking Better?
Uncover the Thinking that is Holding You Back and Getting in Your Way of Living a Richer Life Today! Take our assessment and schedule your FREE introductory session to learn how.
We Help You Solve Your Biggest Challenge – How You Think!
Better Thinking. Better Leadership. Better Life.

 

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